Ecommerce Architecture for CPG
I Build
Revenue Machines.
No pitch decks. No vague strategy. Just hands-on engineering that turns your ecommerce stack into a revenue engine.
Your site should work for you —
not the other way around.
You're running a real business. You don't have time to babysit a broken Shopify app, decode a $4,000/month agency invoice, or figure out why your shipping costs keep climbing.
TOO EXPENSIVE TO MAINTAIN
Apps stack up, retainers balloon, and nobody can explain what you're actually paying for. I cut the bloat and keep your costs honest.
TOO HARD TO UNDERSTAND
If you need a developer to answer a basic question about your own store, something's wrong. I build for clarity — so you're always in control.
NOT WORKING HARD ENOUGH
Your site should be your best salesperson. If it's slow, confusing, or leaking orders, you're leaving money on the table every single day.
Trusted Clients
The Process
Four steps. Built for operators.
- No 40-page discovery decks.
- No mystery invoices.
- No account managers between you and the work.
- Here's exactly how an engagement runs — start to finish.
Audit
A deep look at your stack, store, fulfillment, and analytics. You get a written diagnosis, not a sales pitch.
Roadmap
We prioritize the work by revenue impact and effort, then agree on a 30/60/90 plan you can actually execute.
Implement
We do the work — theme changes, app swaps, 3PL onboarding, SEO fixes — and keep you in the loop weekly.
Optimize
Once the foundation is solid we run a continuous loop: test, ship, measure, double down on what's working.
About
HI, I'M JOE.
I DO THE WORK.
I've spent over 15 years at the intersection of marketing, operations, and ecommerce — working inside CPG brands, managing multi-site digital infrastructure, and building the kind of systems that hold up under real pressure.
That means I understand both sides of the table. I know what it's like to run a product business and stare at a tech stack that costs too much and underdelivers. And I know how to fix it — not theoretically, but practically, with the tools you already have.
I founded Bootscrappy Growth to bring that combined experience directly to small CPG brands — the ones who deserve the same quality of work that big brands pay agencies millions for, without the overhead, the runaround, or the mystery invoices.
My Principles.
You Work With Me — Period
There's no team to hand you off to. When you hire Bootscrappy Growth, you get me — start to finish. I know your brand, your stack, and your goals because I'm the one doing the work.
Clarity Over Complexity
You should understand everything about your own store. No black boxes, no mystery retainers. I explain what I'm doing and why — every step of the way.
Practical Over Perfect
A working solution today beats a perfect one next quarter. I move fast, deliver clean work, and iterate — because your business can't afford to wait.
Built For Small Business
Enterprise tactics don't always scale down. I know how to get big results with lean budgets — and I'll never sell you something you don't need.
FAQ
Things people ask before getting started.
Shopify and Shopify Plus are our specialty, but we'll happily advise on platform migrations from BigCommerce, WooCommerce, or custom stacks. We also support non-ecommerce brands in the food and beverage space, including co-packers and 3PLs.
Let's Talk
Tell us about your brand. Let's talk.
Share a bit about your store, your stack, and what's slowing you down. We typically reply within one business day.